Look through different lenses

See the big picture from large and diverse volumes of data

Our world is exploding with data – text, videos, social media and more. Making sense of it without the right research tools is like looking for a needle in a haystack. See the big picture fast with NVivo 12 – the most powerful software for gaining richer insights from qualitative and mixed-methods data.

Store and organize Image

Store and organize

Store and sort all your data in one platform, from quantifiable demographic information to qualitative open-ended questions and interviews.


Categorize and analyze

Use powerful tools to categorize and classify your data. Automatically sort sentiment, themes and attributes in seconds. Quickly exchange data with SPSS for further statistical analysis.

Store and organize Image

Visualize and discover

Easily cross tabulate mixed methods data and visualize the results to brainstorm and map ideas, explore connections between project items and discover new paths of investigation.

Purpose-built for qualitative and mixed-methods research

The last decade has seen a revolution in the ease of accessing digital data, from social media to digitalized libraries, big data, bio-data and more. While collecting data has never been easier, the bigger challenge is bringing it all together in a meaningful way. With data spread across so many different formats, finding connections can be extremely difficult and time consuming without the right tools.

NVivo gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. Import data from virtually any source – text, audio, video, emails, images, spreadsheets, online surveys, social and web content and more. With advanced data management, query and visualization tools, NVivo lets you ask complex questions of your data so you can discover more and features best-in-class accessibility options for all researchers.

NVivo Transcription

60% of NVivo users are doing their own transcription, taking vital time away from data analysis and core research.

Simply upload your audio file and let NVivo Transcription do the rest. With good quality audio, you can expect up to 90% accuracy and a file transcribed in a timespan of half the length of the audio. You can then make amendments, notes and tag speakers using a specialized editor and directly import transcribed files into NVivo 12.

Sign up for a free trial of NVivo Transcription

Ready to try NVivo?